DOS EQUIS - Adios Amigo
After nearly ten years, it was time for Dos Equis to bid farewell to a beloved advertising icon: The Most Interesting Man in the World. We needed a legendary, multi-platform send-off fit for a man of his magnitude. #adiosamigo.
Dos Equis- "The Adios Amigo Case Study"
Dos Equis- "Mission to Mars"
Online Content
Dos Equis- "The Gang"
Dos Equis- "The General"
Radio
Even the judges at Cannes wanted to say #adiosamigo, by honoring this radio spot with a Bronze Lion.
But this was bigger than just video content. To pay tribute to the man, we created the first ever Rolling Stone cover takeover.
The Coveted Collection
The man may be gone. But he left behind a treasure trove of treasures. So we created a way for people to get something to remember him by: we auctioned off and created a sweepstakes for his most prized possessions. The very ones people saw in commercials. Complete with Certificate of Interestingness.
Dos Equis- "The Coveted Collection"
Covetedcollection.com
Online Content Promoting the Coveted Collection
Dos Equis- "The Beauty Queen"
Dos Equis- "The Perps"
Dos Equis- "The Duchess"
Dos Equis- "The Monks"
